Topic 1 why is marketing ethics a strategic consideration in


Topic 1

Why is marketing ethics a strategic consideration in organizational decisions? Who is most important in managing marketing ethics: the individual or the firm’s leadership? Explain your answer.

 

What is the relationship between marketing ethics and organizational performance? What are the elements of a strong ethical compliance program to suport responsible marketing and a successful marketing strategy?

Topic 1 why is marketing ethics a strategic consideration in


Topic 1

Why is marketing ethics a strategic consideration in organizational decisions? Who is most important in managing marketing ethics: the individual or the firm’s leadership? Explain your answer.

 

What is the relationship between marketing ethics and organizational performance? What are the elements of a strong ethical compliance program to suport responsible marketing and a successful marketing strategy?

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