ResearchAssignment-FeasibilityStudy2.docx


IN GROUPS:

Write a Feasibility Research Report for a potential international trade initiative.

The research report must outline the research taken to determine the feasibility of an international business opportunity for either the company you work for or a fictitious company of your choice. It should relate to either an exporting or importing opportunity for an existing or new product or service for an identified target market. Based on your report, the organization reviewing it should have all the information it needs to determine the feasibility of the particular international venture.

The steps to follow are:

1. Identify the potential international trade initiative, providing details on the product or service, whether the opportunity is for export or import, and which market you plan to target.

2. Outline the research objectives, methodology and data sources used. Refer to Evaluation Criteria for more details on each of these components.

3. Conduct secondary research to gather data, trends and facts to inform your report.

4. Collect, organize and analyze the research data.

5. Write a comprehensive research report to assess the feasibility of the potential trade initiative using the Evaluation Criteria as an organizational guide.

Submission Format

1. Please submit your project (Feasibility Research Report) electronically in WORD format in the Assignment section, with the PowerPoint presentation also included.

2. The project must contain a title page with:

a. the name of the company

b. the product or service and target market

c. the course title and professor name

d. group member names, group leader name and student IDs

3. The acceptable fonts are Calibri (no smaller than 11pt) and Arial (no smaller than 10pt). Line

spacing must be 1.5. Plagiarism is NOT tolerated. Evidence of plagiarism will result in a failed examination. NOTE: The Feasibility Research Report must not exceed 25 pages (excluding title page, table of contents, bibliography and appendices).

Project Guidelines

• Present a well-organized, logical project that reflects both descriptive and analytical abilities. Consider options and alternatives, make recommendations and explain your rationale for the selection. The process of arriving at a recommendation or conclusion can be more important, in some cases, than the recommendation itself.

Structure the project in line with the Evaluation Criteria. Review the expectations related to each section of the project and ensure you address these thoroughly. Look carefully at the grading scheme. In general, if a section is worth twice as much as another, your project should reflect that proportion.

• Remember that these projects are your opportunity to demonstrate learning, understanding and retention of international trade concepts. Sometimes, considering an alternative and dismissing it (with supporting rationale) can be very effective in demonstrating an understanding of the material.

• Metrics and financials are important elements of any serious report or analysis. Descriptions are important and qualitative analysis is valuable when properly done. Choose sources carefully and ensure that your project is well-supported with data, metrics and financials. Also, be sure to quote the source of all information and references provided.

• Each project provides the opportunity to earn points for the “Overall Format” of the project (see Evaluation Criteria). With minimal effort and a little creativity, you can make your paper visually interesting. Use supporting graphics effectively, organize sections and titles to assist with flow and readability and review grammar and spelling. Pay attention to the quality and organization of your project.

ResearchAssignment-FeasibilityStudy2.docx


IN GROUPS:

Write a Feasibility Research Report for a potential international trade initiative.

The research report must outline the research taken to determine the feasibility of an international business opportunity for either the company you work for or a fictitious company of your choice. It should relate to either an exporting or importing opportunity for an existing or new product or service for an identified target market. Based on your report, the organization reviewing it should have all the information it needs to determine the feasibility of the particular international venture.

The steps to follow are:

1. Identify the potential international trade initiative, providing details on the product or service, whether the opportunity is for export or import, and which market you plan to target.

2. Outline the research objectives, methodology and data sources used. Refer to Evaluation Criteria for more details on each of these components.

3. Conduct secondary research to gather data, trends and facts to inform your report.

4. Collect, organize and analyze the research data.

5. Write a comprehensive research report to assess the feasibility of the potential trade initiative using the Evaluation Criteria as an organizational guide.

Submission Format

1. Please submit your project (Feasibility Research Report) electronically in WORD format in the Assignment section, with the PowerPoint presentation also included.

2. The project must contain a title page with:

a. the name of the company

b. the product or service and target market

c. the course title and professor name

d. group member names, group leader name and student IDs

3. The acceptable fonts are Calibri (no smaller than 11pt) and Arial (no smaller than 10pt). Line

spacing must be 1.5. Plagiarism is NOT tolerated. Evidence of plagiarism will result in a failed examination. NOTE: The Feasibility Research Report must not exceed 25 pages (excluding title page, table of contents, bibliography and appendices).

Project Guidelines

• Present a well-organized, logical project that reflects both descriptive and analytical abilities. Consider options and alternatives, make recommendations and explain your rationale for the selection. The process of arriving at a recommendation or conclusion can be more important, in some cases, than the recommendation itself.

Structure the project in line with the Evaluation Criteria. Review the expectations related to each section of the project and ensure you address these thoroughly. Look carefully at the grading scheme. In general, if a section is worth twice as much as another, your project should reflect that proportion.

• Remember that these projects are your opportunity to demonstrate learning, understanding and retention of international trade concepts. Sometimes, considering an alternative and dismissing it (with supporting rationale) can be very effective in demonstrating an understanding of the material.

• Metrics and financials are important elements of any serious report or analysis. Descriptions are important and qualitative analysis is valuable when properly done. Choose sources carefully and ensure that your project is well-supported with data, metrics and financials. Also, be sure to quote the source of all information and references provided.

• Each project provides the opportunity to earn points for the “Overall Format” of the project (see Evaluation Criteria). With minimal effort and a little creativity, you can make your paper visually interesting. Use supporting graphics effectively, organize sections and titles to assist with flow and readability and review grammar and spelling. Pay attention to the quality and organization of your project.

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