Mcdonalds case analysis | Marketing homework help

1Q. Getting franchise to adopt the online ordering system is a major challenge. What techniques would you use to encourage adoption?
2Q. Draw a supply chain map showing the various parties in McDonald’s supply chain: food growers, manufacturers, distributors, corporate headquarters, and restaurants. Describe the type of information that needs to be exchanged between the partners in each pair of partners. What is each organization looking for in its information systems?
3Q. Describe the differences in how McDonalds should handle information and planning for (1) regular food items, (2) non food items like wrappers or napkins, and (3) promotional or one-time items like Happy Meal toys.

Mcdonalds case analysis | Marketing homework help

1Q. Getting franchise to adopt the online ordering system is a major challenge. What techniques would you use to encourage adoption?
2Q. Draw a supply chain map showing the various parties in McDonald’s supply chain: food growers, manufacturers, distributors, corporate headquarters, and restaurants. Describe the type of information that needs to be exchanged between the partners in each pair of partners. What is each organization looking for in its information systems?
3Q. Describe the differences in how McDonalds should handle information and planning for (1) regular food items, (2) non food items like wrappers or napkins, and (3) promotional or one-time items like Happy Meal toys.

Be the first to reply

Leave a Reply

Your email address will not be published.