Do a case analysis for crescent pure case for marketing


Positioning Alternatives. PDB is interested in three positioning alternatives. First identify the alternatives (energy-drink, sports-drink, healthy organic), then discuss the pros and cons of each. You are allowed to use bullet points in this section as long as the bullet points are complete sentences. One to three sentences per point should suffice.

Remember to support your answers with evidence where needed. For example, if you believe something is an advantage or disadvantage (e.g., price), clearly identify it as such (e.g., The product’s low price is potentially a disadvantage in this product sector) and then, if it would not be obvious to the uninformed reader, refer to the evidence that supports it. (e.g., Focus group participants were skeptical that a lower-priced product could meet their expectations for better taste & performance).

Do a case analysis for crescent pure case for marketing


Positioning Alternatives. PDB is interested in three positioning alternatives. First identify the alternatives (energy-drink, sports-drink, healthy organic), then discuss the pros and cons of each. You are allowed to use bullet points in this section as long as the bullet points are complete sentences. One to three sentences per point should suffice.

Remember to support your answers with evidence where needed. For example, if you believe something is an advantage or disadvantage (e.g., price), clearly identify it as such (e.g., The product’s low price is potentially a disadvantage in this product sector) and then, if it would not be obvious to the uninformed reader, refer to the evidence that supports it. (e.g., Focus group participants were skeptical that a lower-priced product could meet their expectations for better taste & performance).

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