Creating a PR Plan proposal for Aeropostale. Please note this is for an Advertising class. Please have prior experience.


Choose a real company that could use your PR expertise to freshen up its image. I ALREADY PICKED A COMPANY WHICH IS AEROPOSTALE (example: their brand/product isn’t as popular as it used to be; you think they should reach a new demographic, or you just think this company/brand should be promoting better). Your project is to include a clear outline of a PR Plan including the new message you are promoting and the following (but not limited to):
Research: Which research methods would you use/propose they use? Why did you choose them? Select at least 2 research methods.Action Planning – Include 6 out of the 7 elements we’ve discussed. The elements you can choose from are SITUATION, OBJECTIVES, AUDIENCE, STRATEGY, BUDGET, TIMELINE & TACTICS.
Communication – What form of communication will you use to reach your audience? Who will be your spokesperson? What is your main message(s)? Which types of media outlets will you target and why? Specify at least 3 traditional media outlets, including the name of each outlet — newspaper, magazine, radio, television.Evaluation – What sources would you use to evaluate the campaign if it were real? How will you evaluate the success of the campaign if it were real? This shouldn’t include any fabricated data.

Creating a PR Plan proposal for Aeropostale. Please note this is for an Advertising class. Please have prior experience.


Choose a real company that could use your PR expertise to freshen up its image. I ALREADY PICKED A COMPANY WHICH IS AEROPOSTALE (example: their brand/product isn’t as popular as it used to be; you think they should reach a new demographic, or you just think this company/brand should be promoting better). Your project is to include a clear outline of a PR Plan including the new message you are promoting and the following (but not limited to):
Research: Which research methods would you use/propose they use? Why did you choose them? Select at least 2 research methods.Action Planning – Include 6 out of the 7 elements we’ve discussed. The elements you can choose from are SITUATION, OBJECTIVES, AUDIENCE, STRATEGY, BUDGET, TIMELINE & TACTICS.
Communication – What form of communication will you use to reach your audience? Who will be your spokesperson? What is your main message(s)? Which types of media outlets will you target and why? Specify at least 3 traditional media outlets, including the name of each outlet — newspaper, magazine, radio, television.Evaluation – What sources would you use to evaluate the campaign if it were real? How will you evaluate the success of the campaign if it were real? This shouldn’t include any fabricated data.

Be the first to reply

Leave a Reply

Your email address will not be published.